Strategic Communication Services

Strategic Communication Portfolio

Our Approach to Strategic Communication Services

We approach Strategic Communication from an inquiry and empathy perspective. We are conscious of the rapidly shifting attention economy amidst explosion of information touch points. We support organisations to anchor their communications, messaging, public and stakeholder posture on evidence and insights that correctly captures their audiences/customers. We are bold and unhinged in unpacking internal culture and prevailing social political context that hamstrings strategic communication. Using both systematic research, field work and sentiment mining tools, we deep dive into the enabling and empowering aspects that enable our clients cut through the noise, competition and segmentation of audience attention.

We offer consulting, training and ideation services across:

Strategic Communications

1. Comprehensive services across communication strategy audits and assessments, brand visibility, PR, stakeholder engagement, media relations and marketing campaigns and initiatives.
2. Provision of campaign messaging frameworks and content calendars, tracking exposure to misinformation, coordinated harassment, data‑protection breaches and reputational harm across platforms.
3. Content performance analysis alongside sentiment, toxicity, narrative trends and incident patterns (e.g. brigading, doxxing attempts, impersonation), and generation actionable insights and dashboards that inform both marketing/advocacy decisions and risk‑mitigation strategies.
4. Innovating for clients mobile applications/ API integrations, gaming solutions for customer engagement, real-time updates to queries.
5. Vetting of influencers and creative concepts through a digital‑risk and reputational‑impact lens—screening for past harmful content, mis/disinformation, harassment patterns and privacy concerns—and provide clear conduct guidelines, monitoring and contingency plans for rapid response if digital crises emerge.
6. Continuous monitoring and reporting on brand visibility, PR, stakeholder engagement, media relations and marketing campaigns that integrates conventional metrics with early-warning indicators of digital harm.

Insight‑Led Narrative and Stakeholder Strategy

We turn stakeholder engagement from a compliance exercise into a strategy engine that shapes narrative, positioning and influence. We offer clients;

1. Stakeholder and power Analysis: We are skilled in identifying priority audiences, power players, gatekeepers and mapping their interests, influence, risk profiles and likely counter messaging responses.
2. Narrative and Messaging Design: We develop stakeholder-specific narratives, engagement plans and channel strategies rooted in lived realities and political-economy insights.
3. Deep listening and Ethnography: We have community panels and trained community interlocuters who are experts in facilitating consultations, focus groups, listening sessions that bring “periphery” perspectives into the centre of strategy.
4. Network and Influence Mapping: We curate networks of influence and nodes of concern affecting brands/projects to enable clear mapping of points of resistance and entry points for narrative take over.

Communications Effectiveness, Impact and Learning

We treat communication as an intervention that must be evidenced, tested and refined—not a one-off activity. We support clients with:

• Surveys, interviews, digital analytics and sentiment analysis to understand how messages land across different segments and platforms.
• Pre-campaign and mid-cycle assessments, including comparative benchmarking against peers, competitors and adversarial narratives.

Reputation, Risk and Resilience Communications

We help organisations manage their reputations as strategic assets in environments marked by polarisation, disinformation, regulatory scrutiny and security risks. We run a 24/7 cycle that;

• Monitors brand sentiment and narrative shifts across mainstream media, social media, activist spaces and policy circles.
• Designs playbooks and response protocols for online/offline flare-ups, coordinated attacks, hostile campaigns and sensitive organisational disclosures.
• Implements reputation-building strategies that explicitly consider risk, including how internal culture impacts on public trust.
• Conducts brand perception and reputation audits revealing narrative vulnerabilities and advising on repair and growth of reputational capital over time.

Some of Our Assignments Include:

1. Lake Turkana Wind Power 2026-2028 Communications Strategy
2. Public Private Partnership Directorate- National Treasury Public Relations Support
3. HELB Public Relations Support
4. KNEC Public Relations Support
5. Conservation Alliance Communications Strategy